Technical SEO blog

Enhance your site’s architecture and SEO by including XML sitemaps. Learn why sitemaps are vital for search engine indexing and organic traffic.

Indexability is fundamental to my efforts in search engine optimisation (SEO). As a technical SEO specialist, I understand that for any webpage to appear in search results, it must first be accessible to a search engine like Google. Indexability refers to a search engine’s ability to analyse and add a webpage to its index, which…

Crawlability is a fundamental concept in the world of search engine optimisation (SEO) that refers to the ease with which search engines can access and traverse the content of a website. As a webmaster and technical SEO specialist, I understand that ensuring a website is crawlable involves creating a clear and efficient path for search…

Technical SEO is a fundamental aspect of search engine optimisation that I regard as the backbone of any successful SEO strategy. It focuses on enhancing the technical elements of a website to ensure that it can be easily crawled and indexed by search engines. By optimising the technical infrastructure of a site, from the way…

In my experience with technical SEO, I’ve found that log file analysis plays a critical role in understanding a website’s interaction with search engine crawlers and visitors. Log files are essentially records generated by a web server, chronicling every request made to the server, including those from search engine bots. By examining these files, it’s…

Stay ahead in SEO with the upcoming INP metric. Learn how Interaction to Next Paint impacts user experience and rankings, and improve your INP scores.

Ensure your site doesn’t lose traffic due to poor performance. Learn what Google’s Core Web Vitals metrics are, their impact on SEO, and how to optimize for a better user experience.